Nike Mentors- Nike Labs Chicago (2019)

Instagram Commercial

Set Dresser

Production Designer: Ania Bista

Creative Director: Paul Octavius

Production Company: Poste Golden

The Mentors

Chuck Anderson

“I feel that sense of responsibility to be a good example to students, young people, being creative in Chicago and trying to find a voice.”
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Chuck Anderson, founder of creative studio @nopattern, found a way to turn his love for art and sport into a career, collaborating with brands like Nike and the Chicago Bulls.
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Now he’s paying it forward to Chicago’s youth as one of the mentors selected by @virgilablohto lead community-focused workshops at the NikeLab Chicago Re-Creation Center.

Alyx Harch

“Making art is really physical. Trust yourself, don't worry about what it should look like. Let it surprise you."
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Multidisciplinary creative Alyx Harch uses color in multiple mediums to bring her ideas to life.
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Now, as one of the mentors chosen by @virgilabloh to lead workshops at the NikeLab Chicago Re-Creation Center, @_harch is bringing her unique vision and hands-on approach to help strengthen the fabric of Chicago’s creative community.

Paul Octavius

“In the beginning, it was just one experiment after another, trying to get what I say in my head onto the camera.”
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Self-taught photographer @pauloctavious went from buying cheap lights at a local hardware store to leading shoots for Nike.

Norman Kelley

“My advice is to do one thing really well, and through that you’ll find you can expand that discipline’s potential.” Thomas Kelley of @norman.kelley.
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Through architecture and design, Norman Kelley is drawing the blueprint on speeding up the analog world.

Future Firm

“I think in order to do really good and interesting work you have to be really ready to fail, and fail really hard.”
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Craig Reschke and Ann Lui of @futurefirm use architecture to transform spaces big and small.